SIM National Board Elections

The 2021 SIM National Nominating Committee has finalized the slate of nominees for 2022 and has received approval from the SIM National Board of Directors to distribute to the SIM membership for a vote. Of the eleven board positions, Officer positions are up for election and two Director seats will be vacant on December 31, 2021. Officer positions are two-year terms, Director positions are three-year terms, and terms begin on January 1, 2022.

The slate of nominees is as follows:
  • Chair Emeritus - Joel Schwalbe
  • Chair - Leo Pellerin
  • Vice Chair - Joseph Bruhin
  • Treasurer - Joan Holman
  • Secretary - Richard Hook
  • Director - Julia Anderson
  • Director - Toni Harrison-Hogan
Please review the nominee's biographical information below.

A link to the ballot will be emailed to active SIM members. If you did not receive a ballot, please email for assistance.

Voting will be open until 6:00 PM ET on December 15, 2021. Click here to view the current SIM National Board of Directors. 

Joel Schwalbe  


Joel Schwalbe is the Chief Information Officer for Transnetyx in Memphis, TN. Transnetyx is the trusted source for automated genotyping on behalf of thousands of researchers in universities, hospitals and bioscience companies around the world. Mr. Schwalbe joined Transnetyx in August of 2020 and brings nearly 16 years of CIO experience. He is responsible for strategic planning, software development, network and data center operations, telecommunications and cybersecurity.
Before joining Transnetyx, Mr. Schwalbe was the executive vice president of business services for the Dr. Phillips Center in Orlando FL. In this position, he provided oversight for the box office team, sales team, events team and the technology team including strategic planning, e-Commerce, business application systems, Front of House (FOH) technology, cyber security, telecommunications and data center operations.

Prior to joining the Dr. Phillips Center, Mr. Schwalbe was the senior vice president and chief information officer for CNL Financial Group. In this role, he provided oversight of technical strategic planning and architecture, application development, information security, telecommunications and computing and network operations. Mr. Schwalbe joined CNL in 2005 as the vice president of technical services. He was named CIO in February of 2006. 

Prior to his role with CNL, Mr. Schwalbe was the vice president of technology for ClearSky Mobile Media. In this role, he was responsible for all aspects technology including application development, systems engineering and network and data center operations. Prior to joining ClearSky, Mr. Schwalbe served as the vice president of network services for the Global Corporate Investment Bank of Bank of America. 

Mr. Schwalbe has a bachelor’s degree in electrical engineering from the University of Central Florida. He serves on the industry advisory councils for the UCF College of Electrical Engineering and Computer Science, Valencia State and for the Crummer Business School at Rollins College.

He is a member of the SIM Central Florida Chapter.


Leo Pellerin  

leo_pellerin.jpgLeo is currently the CIO of the United Way of CT, an organization that provides several state funded services that require four diverse call centers. This includes the State of Connecticut’s 2-1-1 call center which is a 24 hour multilingual referral service providing help for those in crisis and in need. 2-1-1 Connecticut is also relied upon by the state as a first responder during disasters which required Leo to develop a strategy to scale up in the event of a natural disaster.

During Leo’s 25 year career in IT, Leo has a long list of experience across the entire IT domain but he specializes in Call Center Implementations, Cybersecurity, Disaster Response, High Availability System Design, Web UI/UX Design, Hybrid Cloud Computing and SAAS Migrations.

Leo was also the past president for the Central CT chapter of SIM and resides on the Pathways to Technology Industry Advisory Board and the State of CT Cyber Security Committee. Leo holds a BS in Computer Engineering from the University of Connecticut where he is still actively involved in the basketball and football programs.

Joseph Bruhin  


Mr. Bruhin has nearly 30 years as an information technology professional and leader. 

Currently he is Chief Information Officer and Senior Vice President for Breakthru Beverage Group, serving on Breakthru’s Executive Leadership Team. Joe is responsible for overseeing the implementation and execution of a holistic IT Strategic Plan, driving Breakthru’s increased focus on digital transformation and developing a world class IT organization.

Prior to this, he was the Chief Information Officer and Senior Vice President of Constellation Brands Inc, responsible for all aspects of people, process, technology and business leadership for Information Technology across the Globe. He directed all aspects of the organization’s information technology activities supporting the organization's overall strategic goals

He is an innovative, top performing Senior Technology Executive with progressive experience identifying and implementing innovative technology to drive growth. His superb academic preparation (MBA), combined with his inherent ability to lead has fostered a reputation as the “go-to” leader for IT strategies, solutions and implementations. Aligning organizations to the right IT strategic imperatives, creating engaged IT teams and empowering both IT and non-IT employees to succeed is a specialty.

He has a passion for new, innovative digital technology solutions. Coupled with his uniquely strong ability to partner with top leaders across global organizations to develop and implement innovative business technology solutions, he has earned the reputation of a truly transformation IT leader who will dependably deliver value to any area of a global business.

Mr. Bruhin has served as Vice President of Information Systems at Diageo, where he developed technology vision, strategy, and business process and systems solutions for the North American business. He served as VP of Global HR Systems where he was responsible for developing and implementing Diageo’s custom Global People Performance Management System, aligning several large global organizations onto a single unified People Performance Management system.

Mr. Bruhin also served the CIO for Diageo’s Australian business in Sydney, Australia, where he created and implemented an IT strategy to transition from legacy applications to state of the art technologies, bringing the technology footprint into alignment with global solutions and creating a high performing IT team.

He serves as Treasurer on the Society for Information Management (SIM) National Board of Directors. SIM is the largest international network of senior IT leaders, consisting of nearly 5,000 members across approximately 40 chapters in the US and Canada. He is a graduate of the SIM Regional Learning Forum (RLF), and a long-standing member of the SIM Advanced Practices Council (APC) which is a CIO think-tank that focuses on research related to emerging and new to world technologies and IT practices. 

Mr. Bruhin is a transformational business leader with a track record of creating business value by leading breakthrough performance in IT. He is recognized as a motivational leader and mentor who creates an environment for success, creates high performing teams and inspires technology leadership. 

He earned his undergraduate as well as his Master of Business Administration degrees from the University of Connecticut. 

Joan Holman

joan_holman.jpgJoan Holman is the Chief Information Officer at Clark Hill PLC in Dallas, Texas. Joan joined the firm in 2013 and is responsible for all strategic and operational aspects of Information Technology, Litigation Support, the Legal Library and Technical Training for the firm.

Prior to Clark Hill PLC, Joan spent over 2 years at Sigma-Aldrich, a leading global life sciences company, as the Senior Director of Portfolio Management, Customer Service and eBusiness.

Joan has over 20 years of experience leading Information Technology, Strategy, Development and Operations for several public and private companies in the Environmental Services, Telecommunications and Financial Services industries.

Outside of the workplace, Joan spends her time promoting STEM initiatives and giving back to her industry and community through her efforts on the Boards of Transformance and the Society for Information Management and her role as an Executive Host for the DFW Technology Ball. She is active involvement in the Dallas Executive Women’s Roundtable and previously served in a number of leadership roles in the Dallas chapter of the Association of Women Executives.

Joan holds a Bachelor of Science degree in Applied Mathematics from the University of Texas at Dallas.

In August 2016, Joan was recognized by the Dallas Business Journal as one of its 2016 “Women in Technology.” for her contributions to the technology community both professionally and philanthropically.

Rich Hook

Rich Hook

Richard A. Hook is the Chief Information Officer for Penske Corporation and Executive Vice President and Chief Information Officer for Penske Automotive Group, Inc. (NYSE: PAG). Penske Corporation is a closely-held, on-highway, diversified transportation services company whose subsidiaries operate in a variety of industry segments, including retail automotive, truck leasing, transportation logistics, transportation component manufacturing and professional motorsports. Penske Corporation manages businesses with revenues of $26 billion, and employing more than 50,000 people worldwide. 

Rich has over 20 years’ experience as an information technology professional and business leader. Prior to being named CIO, Rich was the VP of IT Infrastructure for Penske Automotive Group and before joining Penske in 2009, he held various positions at Arthur Andersen LLP, H&R Block Financial Advisors and Federal-Mogul Corporation.

Rich holds a BBA from Western Michigan University and is a Certified Information Systems Security Professional (CISSP) and Certified Information Systems Auditor (CISA). Rich is also a member of the Society for Information Management (SIM) Detroit chapter and SIM Advance Practices Council (APC). 

Julia Anderson


Julia is a Chief Information Officer (CIO) who leverages technology to increase revenue and sustainability for iconic global brands like Smithfield, Pepsi, Heinz, and Kraft. She pairs strategy and implementation to streamline core businesses and propel innovation and profitability. Julia has a long history of efficient ERP and SAP deployment and has won multiple awards for her leadership, including for her work championing diverse teams and culture.

Julia joined SIM in 2000 after completing Regional Leadership Forum (RLF) in Boston MA. Julia has been a member of the Advanced Practices Council (APC) since 2006. Julia currently serves as the Diversity, Equity & Inclusion Chair for SIM National. She has been a member of the SIM Fairfield Westchester Chapter and previously served on the chapter board.

Toni Harrison-Hogan


Toni Harrison-Hogan is the Senior Director of Technology at Under Armour. She is a top executive leading the Corporate & Teammate Applications Tower within Global Technology. Toni brings her vision and talent to cultivate the power of technology to revolutionize the business model and the progressive digital journey for Corporate Real Estate, Finance, Human Resources, and Legal. She is passionate about delivering an immersive digital teammate and commercial hybrid sell-in experience to grow Under Armour’s brand, culture, and profitability. One of Toni’s strengths is her ability to build great teams, and believes, “I’m not a marathon runner, but I am dedicated to getting to the finish line with my entire team.” Toni’s global team is responsible for realizing the digital vision by connecting strategy to execution, operationalizing invested digital assets, and invoking innovation.

Toni earned an MBA from Pfeiffer University and is a Certified Scrum Master, SAFe Agilist, and SAFe Product Owner/Product Manager. She also is a graduate of the Information Technology Senior Management Forum’s Executive Program. Toni has also published in the book: Conversational Insights from  reat Minds. And, she is a graduate and alumni member of Leadership Charlotte, class XXIII.

She believes that technology can solve some of the socio-economic issues facing our communities, including poverty, disparities in education, healthcare, and gender. Toni serves on the National Society for Information Management DE&I Council, the Atlanta Chapter Board, and a Women Champion. In the past, Toni served as a fundraiser and donated her time to supporting Junior League, the Metrolina AIDS Project, the Arts Community in the Carolinas. Toni also held former leadership roles as the former VP of Women of the Arts of the Harvey Gantt African American Arts Center and an Advisor to the Arts & Science Council. She recently became a member of the T200 Lift organization who connects women technology leaders. Being the founder of Project Infinity allows her to mobilize the community and provide children in underserved communities access to tutoring, the arts and science, and grants wishes.