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Creating Capital Out of Chaos: Social Media Strategy

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Creating Capital Out of Chaos: Social Media Strategy

Many players in organizations are experimenting with social media.  The results are often chaotic, messy, and diverse sets of digital offerings - some of which lead to business value and others do not.  How can a firm  extract value from the mayhem?  In this Advanced Practices Council sponsored report, Munir Mandviwalla presents a framework and strategy for understanding how to create capital from social media chaos.  The framework consists of four elements of social media capital generation: listening and branding, mining and deciding, conversing and sharing, and co-creating and innovating.  The report explains each element and provides examples.  
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