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Six Flags' IS and Marketing; a Partnership Built on Delivering Unique Solutions
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2/26/2014
When: 2/26/2014
5:30 PM until 8:30 PM
Where: 21 Club
21 West 52nd Street
New York, New York  10019
United States
Contact: Madeline Loffredo


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Six Flags' IS and Marketing; a Partnership Built on Delivering Unique Solutions

Making the most of your investment in technology is a challenge faced by all CIO's. Can we think out of the box to monetize our investments? Can we identify new use cases for technology to extend the lifecycle or assist in the ROI discussion associated with new products?

This presentation will illustrate the unique partnership between the Information Services and Marketing teams at Six Flags Entertainment Corporation. While faced with the same challenges of any retail operation, Six Flags has developed unique solutions based on Digital Signage, Wi-fi and Loyalty systems to name a few, that have been designed to entertain their guests while delivering revenue and expense savings opportunities to the organization.

Join us for an evening of fun, thrilling and entertaining content with a IS twist!


Presented by Michael S. Israel, SVP and CIO, Six Flags Entertainment Corporation


Michael Israel is the SVP and CIO of Six Flags Entertainment Corporation. Six Flags is the world's largest regional theme park company with $1.1 billion in revenue and 18 parks across North America. The company operates 16 parks in the United States, one in Mexico City and one in Montreal, Canada.For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest, and Holiday in the Park.

Since joining Six Flags in 2006, Michael has applied his more than 25 years of consulting expertise to rebuilding the IS infrastructure of this high profile, publicly-traded entertainment corporation. After totally redesigning the Six Flags IS structure, Michael has moved on to delving into every aspect of business operations. With a truly hands-on approach that has taken Michael into intimate contact with the challenges of the industry, he has championed a broad array of creative technology solutions, which have consistently contributed to improved efficiency, revenues, and profits of the corporation.
Along with his industry experience, Michael's skills as a business leader have been further enhanced through his participation in the MIT Executive Program in Corporate Strategy as well as his completion of the Executive Management MBA Program at St. John's University.

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