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How a Local Insurance Company Is Using Social Media to be a Little Different
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5/18/2011
When: Wednesday, May 18th
5:30—6:15 pm Professional Networking; 6:15—8:30 pm Dinner & Presentation
Where: Maggiano's Little Italy - Lincoln Square
10455 NE 8th Street
Bellevue, Washington  98004
United States
Contact: Seattle SIM


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After years of mostly observing the social media phenomenon, businesses are beginning to take the consumer explosion of social media seriously. Locally one company, in a conservative industry, is actually a leader in adopting social media to drive acquisition and retention of customers.

 

By now you’ve all heard the radio ads and hopefully have seen a few television commercials with the tag line "We’re a lot like you, a little different.” Seattle SIM is pleased to host two company executives to share their views about what they hope to achieve with social media and the changes they’ve already seen.

 

Speakers:

 

 

Rod Brooks, V.P. and Chief Marketing Officer, PEMCO Mutual Insurance Company

Rod took the marketing helm at PEMCO Mutual Insurance Company in 1999. Eleven years after joining the company, Rod calls the insurance business one of the biggest marketing challenges he’s faced, and he views PEMCO’s current campaign as one of his most rewarding. Prior to his time at PEMCO Rod was the marketing force behind successful start-ups, emerging growth companies, and well established businesses such as:

  • Schuck’s Auto Supply
  • Egghead Software
  • WordPerfect Corporation
  • Coinstar

Jeff Weeks, V.P. and Chief Information Officer, PEMCO Mutual Insurance Company

Jeff has been the CIO at PEMCO Mutual Insurance Company since 2010. Prior to joining PEMCO, Jeff’s career started in 1985 with Safeco Insurance here in Seattle, then Nationwide Insurance in Columbus, OH and Liberty Mutual Insurance in Cincinnati, OH before returning to Seattle and joining PEMCO in 2007. Because he gained early experience at a detail insurance operational level and brought that experience into his leadership roles he has been able to take business concepts and translate them into language the technology staff can understand. In addition, Jeff has a knack for describing complex technology concepts in business terms for all levels within the business.



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