Webinar Archives

Anchored Agility: How to Effectively Manage the Balance between Local Flexibility and Global Efficiency  
Michael Wade, Professor of Innovation and Strategic Innovation, IMD, Lausanne, Switzerland

Presenter, Michael Wade presents the results of research sponsored by the Advanced Practices Council on the role of IT in achieving anchored agility - balancing global efficiency with local flexibility and responsiveness. 

Originally envisioned as consumer devices, tablets have rocked the business world.  In this webinar, Leyland Pitt of Simon Fraser University notes the unique capabilities of tablets for gaining business value, describes a structured way for identifying and developing business applications for tablets and provides some examples.  Particularly notable is his framework for fully leveraging the tablets unique capabilities to gain and sustain competitive advantage.   

With so much communication happening in the digital world, wouldn't you like to know how you can gain business value from social media? To gain full business value from social media, organizations need to incorporate community building into their websites. Mary Culnan, Ph.D., Slade Professor of Management and Information Technology at Bentley University and social media expert, describes the three key implementation strategies she shared with APC members that have brought success to Walmart, Hewlett-Packard and the Coca-Cola Company.

The author of more than 100 papers, Mary Culnan and her work have been featured in such publications as MIS Quarterly, MIS Quarterly Executive, Communications of the ACM, The New York Times, The Washington Post and The Wall Street Journal.

Social Media Strategy
Jennifer Osborn, CEO, MegaPlayer

Companies are increasingly concerned with fashioning a social media strategy to address issues such as driving brand engagement through social experiences. Jennifer Osborn, CEO of Megaplayer, discusses how to use social media to create marketing solutions that augment more traditional online and offline efforts.

Saas Adoption and Integration
Julie Smith David, Arizona State University

According to researcher Julie Smith David of Arizona State University, SaaS is a disruptive technology that should be taken seriously. In this webinar, she shares her findings from research on SaaS implementations and presents her recommendations on how to decide whether to use on-demand software and how to integrate such applications with legacy architectures.