Masters of Change
The cases in this report describe successful cultural changes in five APC member companies: Allstate Insurance, Bristol-Myers Squibb, ComputerAid, Constellation Brands and Verisk Analytics. In two cases, the change focus was principally the IT organization. ComputerAid formalized its internship program in order to acquire and train top talent at very low risk and cost. Allstate Insurance transformed the IT organization in order to improve accountability and alignment with business partners. In the other three cases, the change focus incorporated both the IT organization and its business partners. Constellation Brands created a mobile dashboard for sales people's tablets that not only helped them analyze profit, identify distribution gaps, and influence distributors, but also increased business demand for information. Verisk Analytics implemented agile development in order to increase the speed of delivering IT systems while improving system quality and new revenue opportunities. Bristol-Myers Squibb created a small team to focus on improving analytics and educating business units to rise above their silos to value and leverage enterprise analytics.
Although the objectives differ in each change project, outstanding leadership is a critical success factor that emerges from each. Marshalling resources to solve a problem or seize an opportunity, these leaders had a laser focus on execution and the expertise to follow through to desired results despite challenges.
In these cases, APC members and their management teams excelled in four areas of leadership in order to accomplish effective cultural change. First, they provided outstanding leadership of people. Second, they provided technological leadership by leveraging new technologies. Third, they engaged stakeholders in meaningful ways. Finally, they managed change intentionally.