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SIM AZ Monthly Meeting: The CMO & The CIO: Capturing the Customer
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When: Thursday, September 16, 2015
5:30 - 8:30 Local Time
Where: ASU University Club
425 E. University Drive
Tempe, Arizona  85281
United States
Presenter: Jon Vander Ark and Bill Hanlon
Contact: Pamela Smith, Director of Programs

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SIM Arizona Presents:

The CMO & the CIO: Capturing the Customer

The business world is going through a fundamental change, thanks in large part to the advance of technology.  In highly successful companies, the customer is king; and savvy marketing and sales execs are finding new and innovative ways of establishing deeper relationships with their customers in order to win their business and create long-term loyalty.   


At Republic Services, this strategy is fully underway.  The environmental services industry has historically been a follower of technical innovation.  Now IT is at the forefront in the effort to reach customers and differentiate services. 


Join Jon Vander Ark, Executive Vice President / Chief Marketing Officer and Bill Halnon, Sr. Vice President / Chief Information Officer as they discuss the transformation that their company is going through and the use of technology in the ongoing battle for the customer.


Jon Vander Ark

Executive Vice President of Customer Development

Republic Services



Mr. Jon Vander Ark has been Executive Vice President of Customer Development at Republic Services, Inc. since January 2013. Mr. Vander Ark is responsible for leading efforts in customer segmentation, marketing, product development, innovation and competitive differentiation. Most recently, he served as a Partner in the Detroit Office of McKinsey & Company.  Mr. Vander Ark managed clients across a variety of industries, including transportation, logistics, manufacturing, and consumer products. He also was a leader in McKinsey’s Marketing and Sales Practice. He has B.A. degrees in Political Science and Philosophy from Calvin College in Grand Rapids, Mich., and a J.D. from Harvard Law School in Cambridge, Mass.


Mr. Vander Ark has published extensively on marketing and sales related topics and has been covered in many leading publications including Harvard Business Review, Economist, Forbes, Investor’s Business Daily, and McKinsey Quarterly. He serves on the board of Hope Water Project, a non-profit focused on providing sustainable water solutions in Kenya.



Bill Hanlon

Sr. Vice President/ CIO

Republic Services



Bill Halnon serves as Chief Information Officer and Senior Vice President of Republic Services Inc., a position he has held since January 2007.  In his role at Republic, Mr. Halnon is responsible for all IT related functions within the company.  In 2011, he was named the company’s Impact Player of the Year for successfully leading the integration of IT environments between Republic Services and Allied Waste following their merger in December, 2008.  With more than 30 years of experience in information technology, he has served as Sr. Vice President and CIO of Spherion from January, 2005 to January, 2007 and as Chief Information Officer of DIMON Inc. from 1997 to December 2004. Prior to DIMON, Bill served in a senior management position at BSG Consulting where he led technology initiatives for clients such as Johnson and Johnson Medical, Mary Kay Corporation, Entergy and GTE.  Mr. Halnon also spent more than 10 years in various technology management positions at American Airlines.



Schedule of Events 
5:30 PM - 7:00 PM: Cocktails and Dinner

7:00 PM - 8:30 PM: Presentation


RSVP to Attend



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See you then,


Pamela Smith 
Director, Programs




Bring a friend or colleague!

Be sure to bring any prospective members as guests to the meeting! RSVP your guest here.



ASU University Club


The entrance is on the South side of University (Normal Lane), East of College and just west of the overhead walking bridge. Limited parking is available adjacent to the University Club. Additional parking is available at the Fulton Parking Structure, located off of College Avenue, behind the ASU Foundation Building. Cost is $3.00 per hour, no validation is available.







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