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Changing Role of IT - Moving from Controlling to Enabling
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When: Tuesday, August 23, 2011
From 5:30 PM until 8:30 PM
Where: Big Rock Chop House
245 South Eton Street
Birmingham, Michigan  48009
United States
Contact: Ken Faw

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Tuesday August 23rd, 2011
Big Rock Chop House, Birmingham
Changing Role of IT - Moving From Controlling To Enabling

Continuing our social media theme from earlier this season, this August we will talk about how changing technology within and outside our business impacts the IT organization – people, process and technology.

There are so many things that can go wrong with all the moving technology parts we manage that the IT industry has developed tools and practices for maintaining control of it all. With advances in technology through the turn of the century, we have become better and better at keeping the lights on and supporting the strategic decisions required of our enterprises.

But with widespread availability of mobile devices, increasing technical awareness (and expectations) of non-IT users and volatile political and economic times, it is increasingly difficult to strictly control the technology space. Perhaps a bend-but-don't-break approach is in order?

The good news is that the same technologies that our users exploit for social collaboration might be used for business collaboration as well. Standards for using these tools publicly are "training” our users in protocols for interacting with each other that we might never have been able to "teach” them ourselves.

So how can we shift to support these tools and technologies in ways that enable those users to collaborate in business, while integrating into our service offering to increase our capacity to produce value as information stewards to the enterprise?

Fair Game

Everything from our Marketing Technologist and Enterprise 2.0 sessions is fair game, as are the management philosophies and tools that you find most effective for enabling collaboration and social integration in the enterprise. That could include things like:

Mobile devices





Instant messaging

Google+, Facebook, Twitter



SEO/Web analytics

Business intelligence

User-generated content

User-generated apps

Web conferencing/webinar


Social CRM



Virtual call center

Social media monitoring


You can also prepare by thinking about the impact of these tools on your strategy and governance mechanisms: service desk, PMO, planning committees, systems and support. How can we exploit these tools to improve decision-making, optimize portfolio management, increase the speed of value delivery, support flexible business processes and increase effectiveness for the enterprise and for IT?

Format for Collaboration

You know the tools. You know your colleagues. Our format for this session will be facilitated table talk and networking. Bring your concerns, bring your questions and bring your experience.




5:30 p.m. – Cocktails / Hors D'oeuvres / Networking

6:30 p.m. – Dinner and discussion

7:00 p.m. – Check-in and wrap-up


Big Rock Chop House

245 South Eton Street

Birmingham, Michigan 48009

(248) 647-7774


Complementary Valet

I look forward to seeing you all there!

Ken Faw, Program Chair

C 248.872.2338

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