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Beyond BFF: Getting Value from Social Networks
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4/7/2009 to 4/7/2010
When: April 7, 2010
From 7:15 AM until 10:00 AM
Where: Radisson Hotel Milwaukee West
2303 North Mayfair Road
Wauwatosa, Wisconsin  53226
United States
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Speaker:  Carol Rozwell, Gartner

Carol Rozwell is a vice president and distinguished analyst on Gartner's Social Software and Collaboration team. Ms. Rozwell explores the dynamics of collaboration including social networks, communities and learning.  Prior to her current assignment, Ms. Rozwell focused her research on technology and standards for R&D productivity in the pharmaceutical industry.  She joined Gartner during the e-business frenzy and helped clients electrify their business processes.  She brings to her role extensive practical experience as an implementer of buy-side and sell-side e-commerce systems that is augmented by positions in marketing, consulting and strategic alliance management.


Prior to joining Gartner, Ms. Rozwell worked at Premenos, where her marketing and business development efforts significantly contributed to its expansion from a private to a public company. Before that, she worked at Digital Equipment on customer and supplier e-commerce programs, where she developed her common-sense approach to business-to-business communication. During her tenure with Digital Equipment, she actively championed standards efforts at the national level to update the Electronic Data Interchange (EDI) standards architecture. Ms. Rozwell is a founding member of the New England Electronic Commerce User Group (NEECOM).

"Every day at Gartner is stimulating and challenging. Through our research and analysis, we have the opportunity to help our clients create an environment for ongoing learning, collaboration and innovation."

Years of Experience

  • 8 years with Gartner
  • 24 years in IT industry

Professional Background

  • Premenos, Director of Strategic Alliances, 3 years
  • Digital Equipment, Manager of E-Commerce Programs, 14 years


  • A.A.S., Biomedical Engineering Technology, Monroe Community College
  • B.S., University of Toronto
  • Babson College Executive Education Bio-Pha


Social networking is a hot topic in business today, as enterprises try to figure out how to reap business benefit from this phenomenon - both in terms of organizational performance and increased customer intimacy. In this presentation, we will explore the basics of social network analysis and discuss how a better understanding of the networks in which employees, customers and partners operate can improve the bottom line.

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