DIGITAL TRANSFORMATION at The New York Times
The New York Times has been successfully publishing a newspaper since 1851. But the future is digital, not print. Learn how the Times is using technology to transform itself into an innovative digital media company.
Marc Frons, SVP & Chief Information Officer, The New York Times Co.
Marc Frons was named senior vice president and chief information officer of The New York Times Company in March 2012. He had served as chief technology officer of digital operations for The New York Times Media Group since 2006, where he was in charge of technology and product development for digital platforms.
Mr. Frons led a major expansion in technology and product development at The Times, and played a major role in devising and implementing the strategy and technology behind the Times’ successful Digital Subscriptions initiative, the company’s mobile products, the recent redesign of its primary website, NYTimes.com, and the launch of new subscription based products such as NYT Now.
Mr. Frons started his career as a journalist, a background that gives him unique insight into the capabilities for digital publishers. He was a reporter and editor at Newsweek and a senior editor at BusinessWeek before leaving there in 1995 to start the financial Web site SmartMoney.com, where he held the title editor and chief technology officer. SmartMoney.com was an early pioneer in interactive journalism and data visualization, and won several awards for its innovative technology and design. Before joining The Times, Mr. Frons was the chief technology officer for digital publishing for Dow Jones & Co., where he was in charge of technology and product development for The Wall Street Journal, Barron’s and other Dow Jones properties.