What is Social Marketing and how can YOU leverage it for YOUR Business and Life?
Dennis Reilly - Digitas, Senior Vice President, Marketing
Jeff Trachsel - Digitas, Vice President Group Director, Marketing
Chris Andrew- Digitas, Vice President Group Director, Media
Amit Awasthi - Digitas, Vice President-Architect, Technology
Location: Burning Tree Country Club
Time: Networking Hour 6:00 – 7:00, Dinner 7:00
Register at: https://fwsim.clubexpress.com/content.aspx?page_id=162&club_id=701544&item_id=110452&sl=61030280
About the Program
Facebook. Twitter. UGC. The Social Marketing landscape is full of buzzwords, tactics and seemingly meaningless acronyms. Ever wondered what Social Marketing really is? And what it could mean to your business? Want to know how to get started? And what it takes to bring a program to life?
Come join usMay 20thfor a lively dialogue with Digitas - the first global interactive agency network, leading a new generation of creative marketing and media agencies designed to unleash the full possibilities of a digital age. Bring your CMO and learn how you and your company can leverage Social Marketing to acquire new customers, retain existing customers, develop new products, improve customer service and more.
Social Marketing is the process of promoting a site, business or brand through social channels by engaging and interacting with existing consumers or potential consumers. At the core of Social Marketing is the idea that by listening to customers, companies will better understand what the consumer values and needs.
Through a combination of industry trends, best practices and case studies we will dispel the myths, demystify the acronyms and set you on a practical path to leveraging Social Marketing! It's an opportunity for you to partner with your CMO and be a contributor to your company's growth success!
About the Speakers
Dennis Reilly, Senior Vice President, Marketing
Dennis is a 15-year veteran of Digitas and brings considerable digital and traditional experience. Dennis' clients have included Ally Bank/GMAC, GE Capital, SAP, Microsoft, Morgan Stanley Institutional Equity Division, Fidelity Investments, American Express Small Business (OPEN), Bank of America, Blue Cross Blue Shield, and L.L. Bean.
Dennis' work spans the B-to-B and B-to-C spaces in online and offline media. He is one of our leaders in Digitas' B2B practice http://www.d-work.com/leadership.shtml#/leadership/dennisreilly. He brings expertise in brand experience development, site design, digital marketing, e-commerce, CRM, and customer segmentation. Prior to working at Digitas, Dennis spent 10 years in retail banking with Bank of Boston (now Bank of America) and Manufacturers Hanover (now Chase). Dennis holds a BS in Economics and an MBA from Binghamton University — State University of New York.
Jeff Trachsel, Vice President Group Director, Marketing
Jeff is a seasoned marketer with more than 12 years of interactive marketing experience. Jeff joined Digitas more than 3 years ago, and serves as the marketing lead on engagements for GE, Staples and General Motors. He works with his key capability leads across media, planning, strategy, and creative and guides the day-to-day operations of these accounts.
Prior to joining Digitas Jeff developed and managed interactive marketing programs for clients such as Royal Caribbean, Intel, Amazon.com and Sun Microsystems. Jeff is a graduate of Colgate University and holds an MBA from Babson College.
Chris Andrew, Vice President Group Director, Media
Chris specializes in integrated marketing communications strategies with a background in digital media, social media strategy/activation and marketing.
Chris currently leads the Digitas Global Social Media practice, developing strategies that tap into the dynamic and rapidly evolving social marketing environment. He is currently working with clients such as Kraft, Delta, American Express and Pfizer to develop and implement strategies including Facebook and Twitter as well as the larger social ecosystem. He has built proprietary communities and grown existing communities with rich content partnerships. He has established social listening engagements that result in tangible results for clients as well.
Chris earned his B.S. in Marketing from the University of Minnesota-Minneapolis.
Amit Awasthi, Vice President-Architect, Technology
Prior to joining Digitas, Amit worked as an Enterprise Architect /Partner at eFoundry Corporation. Amit has worked in Technology leadership positions at Exodus, and Oracle. Amit has a Masters of Engineering in Automation and System Management from Moscow State Mining University, and also holds a degree in MBA/MS-MIS from Boston School of Management.
Amit is Vice President-Architect of Digitas Technology and brings with him more than 14 years of successful management and technical experience in planning, developing and implementing cutting-edge information solutions to address business opportunities across multiple industries. His experience spans Fortune 500+ enterprises such as GE Financial Services, GM, Fidelity, JP Morgan Chase, Capital One, State Street, Bayer, Invitrogen, Disney, Amtrak, and Blue Cross Blue Shield.